About us
Founders Message
Dear Friends,
At High and Pure, our journey began with a shared vision to create a sustainable society rooted in two fundamental principles close to our hearts: to craft products and a brand that minimizes our footprint on our planet, and to empower individuals to embrace a net zero lifestyle.
Our story is one of friendship, shared values, and a deep-rooted connection to our homelands of India and Nepal. As first-generation immigrants with humble beginnings, we were raised in a culture where waste was minimal, and everything was reused or repurposed. This ethos was ingrained in us from a young age, and it became the cornerstone of our mission.
Our friendship, forged by parallel upbringings, grew stronger over time as we discovered the synchronicity of our thoughts and the alignment of our values. A pivotal moment came during a trip to the Himalayas in 2018 when our purpose crystallized. There, amidst the majestic peaks, we bore witness to a poignant scene: women diligently carrying on the dwindling art of handicrafts in their front yards. It was a stark reminder of the traditions we cherished from our childhood and a sobering realization of the encroaching allure of materialism. It was then that the seeds of High and Pure were sown ā a vision to merge our heritage of sustainability with a passion for preserving timeless traditions.
It has taken us over six years to offer a collection aligned with our values from sourcing to packaging. With rigorous R&D process, product testing, quality assurance and multifunctionality we are proud to offer a selection of premiums products.
Together, letās embrace a high and pure way of living!
With pride and gratitude,
High and Pure
Mission Statement
At High and Pure, we are dedicated to harnessing the transformative essence of nature. Our mission is to curate an eco-conscious collection of premium hemp and natural products, meticulously crafted to nourish your mind, body, and soul. Rooted in ethical management practices, preserving generations-old handicraft traditions, and empowering women to thrive with dignity. Let us unite in embracing a high and pure way of living!
Why Choose Our Product?
Our production process ensures that our products uphold the values of premium quality, sustainability, and multi-functionality that defines our brand. Each step is carefully designed to deliver products that meet your diverse needs. Whether you are a minimalist, outdoorsy, yoga and meditation enthusiast, pet lover, or a home-maker rest assured that you will find something practical and useful in our collection. āUniqueness is an Artā is not just a tagline as you will find that no single product is identical.
- Raw Material Sourcing:
We procure the highest quality natural materials such as hemp and cotton from trusted suppliers. Ensure that they meet stringent quality standards and adhere to sustainability practices.
- Material Preparation:
We inspect and prepare the raw materials for processing, including cleaning and sorting to remove any impurities or defects.
- Hand Weaving/knitting:
Skilled artisansā hand-weave the yarn into fabric, employing traditional techniques to ensure durability and quality. This process allows for customization and attention to detail, resulting in unique textures and patterns.
- Natural Dyeing:
We utilize natural dyes extracted from plant sources to achieve vibrant and eco-friendly colors. The dyeing process is carefully controlled to achieve consistent results while minimizing environmental impact.
- Sunlight Drying:
After dyeing, the fabric is air-dried in natural sunlight, harnessing the power of solar energy to gently dry and set the colors. This step ensures colorfastness and reduces the need for artificial drying methods.
- Cutting and Sewing:
Skilled artisans cut the fabric according to the product specifications, ensuring durability and accuracy. Each piece is then meticulously sewn together, combining function with aesthetic appeal.
- Quality Control:
We implement strict quality control measures at every stage of production to maintain the highest standards of craftsmanship and durability. We inspect each product for defects, strength, and overall quality to ensure customer satisfaction.
- Packaging:
We utilize eco-friendly materials to handmake our packaging that aligns with our brand’s commitment to sustainability, and are designed to be reused, repurposed, and regifted.
- Consumer Feedback Integration:
We continuously gather feedback from consumers to identify areas for improvement and innovation. We use this feedback to refine existing products and develop new offerings.
